Bob's Friend Mike Turns 21 Next Week and Will Have

question 269

Multiple Choice

Bob's friend Mike turns 21 next week and will have a party.Bob decided to purchase an MP 3 player as a present.Because they like the same music Bob scanned his memory for various brand options.This is an example of what part of the consumer purchase decision process?

• A)memorization
• B)external search
• C)evaluative criteria
• D)antecedent states
• E)internal search

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Definitions:

Second Job

Employment taken in addition to one's primary job, often to earn extra income.

Full Time

Employment status in which an individual works the maximum number of legal hours defined by the employer, often with benefits.

Business Profits

The excess of revenues over expenses for a business operation, indicating the financial success of the company.

Income

The money received, usually on a regular basis, for work or through investments, which affects consumer spending and saving decisions.