Briefly Explain the Best-Known Statistical Method Used by Marketers to Develop

question 65

Essay

Briefly explain the best-known statistical method used by marketers to develop a company's sales forecasts.In your explanation explain the strengths and weaknesses of using this statistical method.

Identify criteria for determining whether a purchase is strategic.

Understand the various methods of purchase specification and their implications.

Appreciate the role of new technology in gaining competitive advantage and operational efficiency.

Recognize the importance of specifying quality standards in procurement.