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A(n) __________ for information is needed when past experience or knowledge is insufficient, the risk of making a wrong purchase decision is high, and the cost of gathering information is low.
Electra Complexes
A psychoanalytic theory describing a girl's psychosexual competition with her mother for possession of her father, akin to the Oedipus complex in boys.
Freudian Theory
A psychological theory developed by Sigmund Freud that emphasizes unconscious drives and conflicts as the primary sources of human behavior.
Oedipus
A character in Greek mythology whose life events inspired the psychoanalytic theory of the Oedipus complex, involving a child's unconscious desire for their opposite-sex parent and jealousy toward the same-sex parent.
Psychoanalytic Theory
A theory of human development that contends that irrational, unconscious drives and motives underlie human behavior.
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