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FIGURE 5-2
-In Figure 5-2 above, the column header at the left consists of the group of brands and their respective models.These are the __________ that a consumer's would consider acceptable from among all the brands in a product class of which he or she is aware.
Scientific Research
Scientific research is the systematic investigation and study of materials, sources, and phenomena, utilizing methods based on empirical or measurable evidence to expand knowledge.
Carl Rogers
An influential American psychologist who founded the client-centered or person-centered approach to therapy.
Psychoanalysis
A therapeutic approach and theory developed by Sigmund Freud focusing on unconscious motivations and conflicts influencing behavior.
Active Listening
A communication technique involving fully concentrating, understanding, responding, and then remembering what is being said.
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