The Purchase of a Bottle of Water Is a Low-Involvement

question 120

Multiple Choice

The purchase of a bottle of water is a low-involvement purchase.How can a marketer convince people to buy a market leader, Perrier brand water, instead of one of the numerous other brands displayed on retailers' shelves?

• A)avoid Perrier brand stock-outs in retailers
• B)make the purchase decision high involvement
• C)offer coupons for Perrier bottled water
• D)convince retailers to offer only Perrier water
• E)denigrate its competition