Because the Average Consumer Operates in a Complex Environment,the Human

question 33

Multiple Choice

Because the average consumer operates in a complex environment,the human brain attempts to organize and interpret information with a process referred to as

• A)selective retention.
• B)selective attention.
• C)selective exposure.
• D)selective perception.
• E)stimulus discrimination.

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Definitions:

Functional Fixedness

A cognitive bias that limits a person's ability to use an object only in the way it is traditionally used, preventing them from solving a problem in a creative manner.

Mental Set

A cognitive bias that limits a person to using an approach that has previously worked, even when a different approach might be more beneficial.

Pencil Eraser

A tool made of rubber or similar substances used to remove graphite or ink marks from paper.

Trial And Error

A problem-solving method involving trying various solutions until finding one that works, often learning from mistakes.