Cary Was Offended by the Brand Name of a New

question 227

Multiple Choice

Cary was offended by the brand name of a new product for women.She believes the name of the product is demeaning and that it must reflect a negative attitude of the manufacturer towards women in general.Although this may simply be the result of __________, if other women interpret the name choice the same way, there is a likelihood this product could fail.

• A)selective retention
• B)selective comprehension
• C)selective exposure
• D)selective analysis
• E)stimulus discrimination

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Definitions:

Profits

The financial gain realized when the amount earned from a business activity exceeds the expenses, costs, and taxes involved in sustaining the activity.

Output

The total amount of goods or services produced by a company, industry, or economic system.

Marginal Costs

The additional cost incurred to produce an extra unit of a product or service.

Average Costs

The total costs of production divided by the number of units produced, representing the cost per unit.