Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 195

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes; (2) changing the perceived importance of attributes; and (3) __________.

• A)reinforcing the consumers' sense of self confidence in making wise purchase decisions
• B)actively educating consumers about the product's competitive advantages
• C)refocusing a consumer's attention from one attribute to another
• D)adding new attributes to a product
• E)denigrating the attributes of competitors' products

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