In the VALS Classification System Shown in Figure 5-10 Above

question 222

Multiple Choice

In the VALS classification system shown in Figure 5-10 above, diamond "E" consists of a group of consumers who represent a modest market for most products and services and are brand loyal.

• A)innovators
• B)makers
• C)survivors
• D)believers
• E)thinkers

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Definitions:

Promotional Expenditures

Costs incurred by an entity in marketing and advertising efforts to promote its products, services, or brand.

Sales Districts

Regions or territories within which sales activities are divided for the purposes of planning, management, and reporting.

Error Variance

The variance of the error terms in a statistical model, indicating the degree to which the data points deviate from the predicted values.

Multiple Regression

A statistical technique that uses several explanatory variables to predict the outcome of a response variable.