The Recognition of the Need for Organizations to Improve the State

question 155

Multiple Choice

The recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously is referred to as

• A)triple threat marketing.
• B)the triple-bottom-line.
• C)the marketing triad.
• D)interdependent sustainability.
• E)the marketing triage.

---

Definitions:

Cost Method

An accounting approach used to record investments, where the investment is recorded at its acquisition cost without recognizing interim income or losses.

Long-Term Investment

An asset that a company intends to hold for more than one year for the purpose of generating revenue.

Common Stock

Equity shares of a corporation that provide voting rights and represent a claim on a portion of the company's profits in the form of dividends.

Net Income

The amount of money left over after all expenses and taxes are subtracted from total revenue.