Which of the Following Statements Regarding Environmental Scanning Is the Most

question 226

Multiple Choice

Which of the following statements regarding environmental scanning is the most accurate?

• A)Environmental scanning changes the marketing environment.
• B)Environmental scanning identifies and interprets potential trends.
• C)Environmental scanning should be done at least every five years.
• D)Environmental scanning focuses primarily on geographical factors.
• E)There is too much information in environmental scanning to make it viable for small firms.

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Definitions:

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The y-axis in a chart or graph, which typically represents the range of values for a particular variable.

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