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Office Depot has developed wireless, handheld computers for its staff.When customers inquire about a product, a computer equipped sales associate can pull detailed information about the product right out of the corporate database.Employees at one store can contact employees at another store for advice or information.This is an example of how __________ can be used to enhance marketing.
Period Cost
Expenses that are not directly tied to production activity and are instead associated with a specific time period, like rent or utilities.
Marketing Costs
Expenses related to promoting and selling products or services, including advertising and market research.
Factory Overheads
Factory overheads consist of all the indirect costs involved in manufacturing, including but not limited to utilities, rent, and salaries not directly tied to production activities.
Variable Cost
Expenses that change in proportion to the level of production or sales volume.
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