If Profits Are Acceptable, a Firm That Has Set Sales

question 197

Multiple Choice

If profits are acceptable, a firm that has set sales as its goal may elect to __________ even though profitability may not be maximized.

• A)abandon green marketing
• B)reduce the sales force
• C)maintain or increase its sales level
• D)decrease social responsibility
• E)decrease customer satisfaction

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Definitions:

Good Points

Positive attributes or beneficial aspects of an argument, idea, or entity.

Social Exchange Theory

A psychological theory suggesting that human relationships are formed by the use of a subjective cost-benefit analysis and the comparison of alternatives.

Resource

An economic or productive factor required to accomplish an activity, or as means to undertake an enterprise and achieve desired outcome.

Gender Competition Theory

A theory that explains differences in behavior between genders by their evolutionary roles and societal expectations, focusing on how competition shapes interactions.