FIGURE 2-10 -The Bar Graph in Figure 2-10 Above Demonstrates

question 245

Multiple Choice

FIGURE 2-10
-The bar graph in Figure 2-10 above demonstrates

• A)the total amount spent by customers from November to December.
• B)preference of Warm Delights Minis over Warm Delights (regular).
• C)shopping preferences of customers amongst different channel members.
• D)the level of analysis for sales results for the total Warm Delights sales.
• E)This bar chart shows the average number of flavors of Warm Delights Minis carried by each store in the channel, the maximum possible being 6.0.But note that the Warm Delights Minis went from having only 1.4 flavors carried by the average drugstore in November to 3.0 in December, a trend worth investigating.

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Definitions:

Standard Deviation

A measure of the amount of variation or dispersion of a set of values, indicating how spread out the values are from the mean.

Confidence Interval

A confidence interval provides a range of values that likely contain the true value of an unknown population parameter, with a certain level of confidence.

Mean

The average of a set of numbers, calculated by adding them together and dividing by the number of values.

Confidence Interval

A range of values, derived from the sample statistics, that is likely to contain the population parameter with a certain level of confidence.