FIGURE 2-15 -Identify the Three Steps in the Planning Phase of the Phase

question 159

Essay

FIGURE 2-15
-Identify the three steps in the planning phase of the strategic marketing process shown in Figure 2-15 above.Name them according to cells A, B, and
C.
Cell A: Situation (SWOT) analysis - organization's appraisal of its internal strengths and weaknesses and its external opportunities and threats.