Those Characteristics of a Product That Make It Superior to Competitive

question 134

Multiple Choice

Those characteristics of a product that make it superior to competitive substitutes are referred to as

• A)consumer standards.
• B)perceptual segments.
• C)marketing selectives.
• D)points of difference.
• E)product stereotypes.

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Definitions:

Physiological Arousal

The physical state of being alert and engaged, often accompanied by increased heart rate, blood pressure, and energy as a response to a stimulus.

Autonomic Arousal

The activation of the autonomic nervous system, leading to physiological changes such as increased heart rate, sweating, or rapid breathing.

Emotional Experience

The complex state of feeling that results from the interaction of subjective and physiological factors.

James-Lange Theory

A theory of emotion that suggests physical arousal precedes and causes emotional experience.