A Marketing Strategy Is the Means by Which a Marketing

question 5

Multiple Choice

A marketing strategy is the means by which a marketing goal is to be achieved.Two factors that usually characterize a marketing strategy are

• A)specific goals and organizational objectives.
• B)a detailed marketing plan and marketing budget.
• C)marketing strategies and marketing tactics.
• D)a specified target market and a marketing program to reach it.
• E)marketing programs and deviation control.

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Definitions:

Direct Costs

Expenses that can be directly attributed to the production of specific goods or services, such as raw materials and labor.

Rare Job Skills

Rare job skills are unique or uncommon abilities that are highly valued in the job market and often lead to competitive advantages for those who possess them.

Work Attitude

The feelings and perceptions that an employee has towards their work, influencing their motivation and job performance.

Employee Referrals

A recruitment strategy where current employees recommend prospective candidates for positions within the organization.