Marketing Refers to

question 114

Multiple Choice

Marketing refers to

• A)the activity for creating, communicating, delivering and exchanging offerings that benefit the organization, its shareholders, and employees.
• B)the activity for creating, communicating, delivering and exchanging offerings that benefit the organization, its shareholders, and customers.
• C)the activity for creating, communicating, delivering a product or service to a specific segment of the market, providing the greatest customer value at the highest possible price.
• D)the activity for creating, communicating, delivering and exchanging offerings that benefit the organization, its stakeholders and society at large.
• E)the activities of advertising, promoting, and selling products to the greatest number of potential customers while simultaneously meeting the needs of the customer and organization.

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Definitions:

FOB Destination

A shipping term indicating that the seller is responsible for the goods and the cost of shipping until they are delivered to the buyer's specified location.

Physical Inventory

The process of counting and verifying all the physical goods and merchandise a company has in stock at a particular time.

Cost of Inventory

The total cost incurred to acquire inventory, including purchase price, taxes, and transportation.

Condensed Income Statement

A simplified financial statement summarizing a company's revenues, expenses, and net income, without detailed line items.