Marketing Discovers Consumer Needs by

question 44

Multiple Choice

Marketing discovers consumer needs by

• A)implementing a marketing program.
• B)balancing the elements of the 4 Ps.
• C)using extensive preliminary research.
• D)advertising to diverse groups of potential buyers.
• E)analyzing the marketing strategies of its primary competitors.

---

Definitions:

Director

A member of the board of directors of a company who is responsible for participating in the decision-making processes regarding the company's management.

Officer Of The Corporation

A high-level management official within a corporation, usually appointed by the board of directors, responsible for day-to-day operations and implementing corporate policies.

Shareholder's Loan

Money lent to a corporation by its shareholders, which is sometimes considered a part of the equity of the business.

Annual Returns

Financial documents that corporations must file yearly, detailing their operational performance, financial status, and other critical information.