Assume You Are a Salesperson for a Direct Marketing Firm

question 45

Essay

Assume you are a salesperson for a direct marketing firm that does "in-home" parties (such as Tupperware, Discovery Toys, etc.) If most of your hosts or hostesses hold only one party a year, what strategies could you use to build strong customer relationships and customer value? (If you are creating your own business for this example, make sure to describe your product(s) in your introductory sentence.)

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Definitions:

Investment

Allocating financial resources with the aim of generating revenue or gains.

Interest

A charge for borrowed money, generally a percentage of the amount borrowed.

Simple Interest Rate

A method of calculating interest where the charge is based only on the original principal, not on the accumulated interest.

Investment

The assignment of monetary values in the hope of making a profit or gaining income.