Target Market Refers to

question 168

Multiple Choice

Target market refers to

• A)consumers who have already purchased a firm's product at least once, have been satisfied, and are likely to make repeat purchases.
• B)consumers and potential consumers who have used a competitor's product and who have been dissatisfied, and who are still seeking a product or service to satisfy their needs.
• C)one or more specific groups of potential consumers toward which an organization directs its marketing program to the exclusion of other potential customers.
• D)one or more specific groups of potential consumers who are seeking a product for which there are no current substitutes.
• E)one or more specific groups of potential consumers toward which an organization directs its marketing program.

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Definitions:

Social Marketing

The use of marketing principles and techniques to influence behavior change for a social good.

Ethical

Pertains to moral principles that govern a person's behavior or the conducting of an activity, especially concerning right and wrong.

Particular Things

Specific items or matters that are distinguished by their unique characteristics or attributes.

Website Algorithm

A set of computational rules and processes that determine how data is displayed or ranked on a website, commonly used in search engines and social media platforms.