Utility Refers to

question 146

Multiple Choice

Utility refers to

• A)the benefits or customer value received by users of the product.
• B)the adaptability of a marketing program to adjust to changes from environmental forces.
• C)the number of alternative uses or benefits that can be provided by a single product or service.
• D)the fixed costs associated with the production of a single unit of a product within a product line.
• E)the variable costs associated with the production of a single unit of a product within a product line.