A Local University Offers Business Courses for a Specific Target

question 94

Multiple Choice

A local university offers business courses for a specific target market composed of people who currently work, who want to take refresher courses, or work towards a higher degree.Which of the following would be the most effective way to communicate with the target market, bearing in mind that communication must be both effective and economical?

• A)Put announcements on campus bulletin boards.
• B)Distribute promotional materials during classes.
• C)Advertise on national television.
• D)Advertise on local hip-hop radio shows.
• E)Advertise in the local newspaper.

---

Definitions:

Gender Bias

The unfair difference in treatment or attitudes towards individuals based on their gender, often resulting in unequal opportunities and outcomes.

Defense Mechanism

Psychological strategies employed unconsciously to protect oneself from anxiety arising from unacceptable thoughts or feelings.

Desire to Harm

An intention or inclination to cause physical, emotional, or psychological injury to others.

Potency Bias

The tendency to perceive or attribute more strength, influence, or efficacy to a cause or actor than is warranted based on evidence.