If You Ever Talk to Anyone Who Has Flown on Singapore

question 95

Multiple Choice

If you ever talk to anyone who has flown on Singapore Air, you will no doubt hear about the great food that was served during the flight, the friendliness of the air stewards, and the comfortable surroundings.From this description, you can surmise that Singapore Air creates customer value by providing its customers with

• A)the best airport experience.
• B)the most convenient flight schedules.
• C)the best price for the distance traveled.
• D)the best in-flight service.
• E)the greatest sense of personal safety.

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Definitions:

Social Norms

The unwritten rules that govern the behavior of individuals within a society, influencing how they act and interact.

Main Street

Symbolically represents the average, everyday concerns and interests of working-class citizens, often contrasted with Wall Street's financial interests.

Principal Determinant

The primary or most significant factor that influences the outcome of a situation or the development of a process.

Successful Action

The accomplishment of a task or goal that achieves the intended result or outcome efficiently and effectively.