The Element of the Marketing Mix That Describes a Means

question 75

Multiple Choice

The element of the marketing mix that describes a means of getting the product to the consumer is

• A)promotion.
• B)price.
• C)product.
• D)place.
• E)process.

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Definitions:

Top Managers

Individuals who hold the highest management positions within an organization and are responsible for setting strategic goals and ensuring their achievement.

Board of Trustees

A group of individuals elected or appointed to oversee and govern the activities of an organization, typically non-profit organizations, educational institutions, or hospitals.

Middle Management

Managers who are positioned between the highest level of executive leadership and front-line employees, responsible for implementing company strategies and policies.

Organizational Objectives

Goals or targets that an organization aims to achieve, guiding its operational and strategic decisions.