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Despite the fact that there is not "one" format for writing successful marketing and business plans, there are important general guidelines: (1) Use a direct, professional writing style, (2) Be positive and specific to convey potential success.(3) Use A level (the first level) and B-level (the second level) headings under the numbered section headings to help readers make easy transitions from one topic to another.(4) Use visuals where appropriate.(5) Shoot for a plan 15 to 35 pages in length, not including financial projections and appendixes.(6) Use care in layout, design, and presentation.(7)
Selective Optimization
Selective optimization is a strategy where individuals focus and refine their resources on a limited number of tasks to maximize their performance in these areas.
Administrative Assistant
A professional responsible for managing the day-to-day administrative and organizational tasks in an office or for a senior staff member.
Reaction Time
The amount of time it takes to respond to a stimulus.
Verbal Skills
The ability to communicate effectively using language, including both the spoken and written word.
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