Marketing Mix Refers to

question 23

Multiple Choice

Marketing mix refers to

• A)the multiple strategies that can be used to promote a product.
• B)the uncontrollable factors-social, economic, technological, competitive, and regulatory forces to which the marketing manager must constantly adapt.
• C)the marketing manager's controllable factors-product, price, promotion, and place--that can be used to solve marketing problems.
• D)the multiple channels of distribution by which a product will ultimately reach the consumer.
• E)a set of complementary products that when sold together generate more sales than when sold apart.

---

Definitions:

Task Analysis

The process of determining what the content of a training program should be on the basis of a study of the tasks and duties involved in the job.

Skills And Knowledge

The combined competencies and understanding one possesses, which are necessary for performing tasks and solving problems within their occupational area.

Implementation

The process of executing plans, strategies, or policies to achieve specific goals or bring a concept into action.

Knowledge, Skill, Ability

The set of theoretical understanding, practical expertise, and competency an individual has to perform tasks successfully.