The Linking of the Organization to Its Individual Customers, Employees

question 97

Multiple Choice

The linking of the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefits is referred to as

• A)exclusive dealing.
• B)loyalty programs.
• C)relationship marketing.
• D)marketing liaisons.
• E)symbiotic marketing.

---

Definitions:

Reasons

Causes or explanations for acts or decisions.

Explanations

Statements or accounts that make something clear or understandable by describing the reasons or causes.

Digital Media Services

Services that provide content or activities through digital platforms such as the internet, including streaming, social media, and online marketing.

Persuasive Claim Message

A communication intended to assert a viewpoint in a way that convinces others of its validity or value.