Ultimate Consumers Refer to

question 131

Multiple Choice

Ultimate consumers refer to

• A)the people who use the goods and services purchased for a household.
• B)people who have already purchased a firm's product at least once, have been satisfied, and are likely to make repeat purchases.
• C)people or organizations that have used a competitor's product and who have been dissatisfied, and who are still seeking a product or service to satisfy their needs.
• D)one or more specific groups of potential customers toward which an organization directs its marketing program to the exclusion of other potential customers.
• E)one or more specific groups of potential customers toward which an organization directs its marketing program.

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Definitions:

Standardization Method

The process of implementing and developing technical standards to ensure uniformity and consistency in methodology, materials, and products.

Organization Size

The scale or extent of an organization, often measured by the number of its employees, the size of its operation, or its market reach.

Scientific Management Approach

A theory of management that analyzes and synthesizes workflows to improve economic efficiency, especially labor productivity.

Productivity Rewards

Incentives or benefits given to employees as recognition for achieving high levels of work output or efficiency.