Imagine You Have the Sole Marketing Rights to a New

question 38

Essay

Imagine you have the sole marketing rights to a new herbal shampoo that stops hair loss and actually causes new hair growth.You plan to sell your product on an Internet site, which you will advertise on late night television.You are also hoping to obtain free publicity in men's fashion magazines.You are planning to sell a 15-ounce bottle for $24.99 plus $7.99 shipping and handling.Using the information provided, identify each element of your marketing mix.Identify the target market for your shampoo and explain how can you use relationship marketing to increase sales?

---

Definitions:

Acute Confusion

A sudden onset of disorientation, inability to focus, or impaired cognitive function, often temporary.

Patient Outcome

The result of medical care and treatment on a patient's health and quality of life, which can be used to measure the effectiveness of healthcare services.

Nursing Diagnosis

A clinical judgment about individual, family, or community experiences and responses to actual or potential health problems/life processes.

Primary Purpose

The main or fundamental reason for something's existence or the primary goal intended to be achieved.