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Identify the Six Types of Pre-Launch Issue That Needed to Be

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Essay

Identify the six types of pre-launch issue that needed to be addressed before the Post-it® Flag Highlighter could be introduced.


Definitions:

Demographic Data

Information related to the characteristics of human populations, such as age, gender, income, and ethnicity, used for statistical analysis.

Market Segmenting

The process of dividing a broad consumer or business market into sub-groups based on shared characteristics, to target them more effectively.

Education

Education is the structured process of facilitating learning, acquiring knowledge, skills, values, and attitudes.

End-use Segmentation

A marketing strategy that categorizes potential customers based on the specific final use of a product or service.

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