Marketing Managers Used a Combination of Four Tools in Order

question 172

Essay

Marketing managers used a combination of four tools in order to develop a complete marketing program to reach consumers.Briefly define these four tools.

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Definitions:

Financial Statements

Documents that provide an overview of a company's financial condition, including the balance sheet, income statement, statement of cash flows, and statement of shareholders' equity.

Assets

Resources owned or controlled by a business or an individual that have expected future economic benefits.

Liabilities

Present obligations of an entity arising from past transactions or events, the settlement of which is expected to result in an outflow from the entity of resources embodying economic benefits.

Sale Of Goods

A transaction between two parties where the seller transfers the ownership of goods to the buyer for a price.