Marketing Refers to

question 151

Multiple Choice

Marketing refers to

• A)the production or provision of goods or services that will generate the highest return on investment.
• B)the strategies used in the advertising and promotion of goods and services.
• C)the process of identifying the greatest number of target markets for a good or service.
• D)the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large.
• E)the activity involved in actually getting a product or service to the ultimate user.

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Definitions:

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