Which of the Following Statements Best Defines Needs and Wants

question 170

Multiple Choice

Which of the following statements best defines needs and wants?

• A)Needs are far more influential in marketing decision making than wants are.
• B)Wants affect marketing decisions primarily on planned purchases, while needs affect marketing decisions primarily on spontaneous purchases.
• C)Wants occur when a person feels physiologically deprived of something and needs are determined by a person's knowledge, culture, or personality.
• D)Needs occur when a person feels physiologically deprived of something, and wants are determined by a person's knowledge, culture, or personality.
• E)Needs and wants are exactly the same; they are both easily manipulated.

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Definitions:

Correlational Method

A research technique used to study the relationship between two or more variables without attempting to influence or control them.

Cause-Effect Relationships

A concept in which an event (cause) leads to an outcome (effect), illustrating a connection between actions and results.

Surveys

Research tools used for collecting data from a predefined group of respondents to gain information and insights on various topics of interest.

Personality Traits

Characteristics or qualities that form an individual's distinctive character, often influencing behavior and responses to various situations.