Marketing Discovers Consumer Needs by

question 44

Multiple Choice

Marketing discovers consumer needs by

• A)implementing a marketing program.
• B)balancing the elements of the 4 Ps.
• C)using extensive preliminary research.
• D)advertising to diverse groups of potential buyers.
• E)analyzing the marketing strategies of its primary competitors.

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Definitions:

Unethical Practices

Behaviors or actions within a professional or organizational context that are morally wrong, either legally or according to the profession’s guidelines and principles.

Experiential Retail

A retail strategy that focuses on creating immersive shopping experiences for customers, often through interactive and sensory involvement within the store environment.

Retailer

A business or person that sells goods to consumers, acting as a final link in the distribution chain between manufacturers and end-users.

Atmospherics

Sensory-based stimuli within a retailer’s environment—the sights, sounds, smells, and other attributes—that project an image and draw customers to the store.