The Element of the Marketing Mix That Describes a Means

question 223

Multiple Choice

The element of the marketing mix that describes a means of communication between the seller and buyer is

• A)place.
• B)promotion.
• C)price.
• D)product.
• E)progression.

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Definitions:

Stealth Campaign

A marketing strategy that promotes a product or service to consumers without them realizing they are being marketed to.

Electronics Firm

A company that designs, manufactures, and/or sells electronic goods and devices, ranging from consumer electronics to specialized industrial equipment.

Ethical Malpractice

Actions by a professional that are morally wrong and violate ethical codes, often leading to harm or disadvantage to others.

Match-up Hypothesis

A theory suggesting that the effectiveness of an advertisement is more likely when there is a congruent match between the endorser and the product being endorsed.