If You Ever Talk to Anyone Who Has Flown on Singapore

question 95

Multiple Choice

If you ever talk to anyone who has flown on Singapore Air, you will no doubt hear about the great food that was served during the flight, the friendliness of the air stewards, and the comfortable surroundings.From this description, you can surmise that Singapore Air creates customer value by providing its customers with

• A)the best airport experience.
• B)the most convenient flight schedules.
• C)the best price for the distance traveled.
• D)the best in-flight service.
• E)the greatest sense of personal safety.

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Definitions:

Norepinephrine

A neurotransmitter and hormone involved in arousal and stress response, also known as noradrenaline.

Serotonin

A neurotransmitter associated with mood regulation, digestion, sleep, and other important bodily functions.

Acetylcholine

A neurotransmitter involved in many functions including muscle contraction and memory.

Upper Brainstem

The part of the brainstem that is closer to the top part of the brain, involved in basic life functions such as consciousness, breathing, and heart rate.