After an Assessment of Needs, a Marketing Manager Must Translate

question 76

Multiple Choice

After an assessment of needs, a marketing manager must translate ideas from consumers into concepts for products that a firm may develop.The concepts must then be converted into a tangible

• A)marketing strategy.
• B)marketing program.
• C)macromarketing program.
• D)micromarketing program.
• E)marketing concept.

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Definitions:

Serotonin

A neurotransmitter in the brain that affects mood, emotion, and sleep.

Neurotransmission

The process by which signals are sent between neurons through neurotransmitters across a synaptic gap.

Classically Conditioned Association

The learned connection between a previously neutral stimulus and an unconditioned stimulus, leading to a conditioned response.

Working Memory

A mental processing unit with finite abilities, intended for the brief storage of information for further processing.