Customer Relationship Management Refers to

question 221

Multiple Choice

Customer Relationship Management refers to

• A)the creation of personal relationships with customers through one-on-one personal encounters after each sale is concluded in order to maintain customer loyalty.
• B)the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace primary encounters.
• C)a management system of sending product information and literature only to those customers who have previously responded by making purchases.
• D)the division or department within a firm responsible for handling customer complaints in terms of product performance or customer service.
• E)a group of selected customers invited to serve on a special board which handles disputes between other customers and the firm, in order to provide a more balanced judgment.

Comprehend the significance and impact of the Thirteenth Amendment and Emancipation Proclamation.

Evaluate the political and social efforts toward Reconstruction and their impacts on racial equality in the aftermath of the Civil War.

Analyze the role of key figures during the Civil War and Reconstruction era and their contributions to the war effort and policy making.

Appreciate the varied perspectives on freedom, liberty, and patriotism during the Civil War era between the North and the South.

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Definitions:

Times Interest Earned

A financial ratio that measures the ability of a company to meet its debt obligations based on its current income.