In the Future 3M Will Make Use of __________ to Attract

question 108

Multiple Choice

In the future 3M will make use of __________ to attract new customers.

• A)product extensions
• B)social responsibility
• C)post-production promotions
• D)focus groups comprised of graduate students
• E)macromarketing strategies focusing on "going green"

---

Definitions:

Utility

The want-satisfying power of a good or service; the satisfaction or pleasure a consumer obtains from the consumption of a good or service (or from the consumption of a collection of goods and services).

Costly Temptations

Unnecessary expenses or indulgences that can detract from long-term financial goals and stability.

Altruistic Behaviors

Acts motivated by the intention to help or benefit another individual or group of individuals without expectation of benefit for oneself.

Impulse Buying

The act of purchasing items on the spur of the moment without premeditation, often triggered by emotions or external stimuli.