Elements in a Marketing Plan Depend on Who the Audience

question 70

Multiple Choice

Elements in a marketing plan depend on who the audience is and what the purpose is.For example, the marketing plan for an internal audience would point the direction for future marketing while the marketing plan for an external audience, the marketing plan would

• A)give a broad general overview.
• B)function as a sales document.
• C)be more informally written.
• D)be directed to the people who would be affected by it.
• E)be directed to the people who must implement the plan.

Acknowledge the prevalence and importance of cooperatives in different industries.

Understand the concept of the Weighted Average Cost of Capital (WACC) and its components.

Calculate the cost of different types of capital (equity, preferred stock, debt).

Determine the market value of a firm using its equity, debt, and preferred stock values.

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Definitions:

Rates of Return

Rates of return measure the net gain or loss of an investment over a specified period, expressed as a percentage of the investment’s initial cost.

Standard Deviations

A measure of variability that quantifies the extent of deviations of a set of data points from their mean.

N Risky Securities

A term referring to a collection of investments that carry a significant level of risk, where 'N' indicates the number or variety of such risky assets.

Risk Level

The potential for losing something of value, measured in the context of investment as the uncertainty regarding the return or the possibility of losing some or all of the original investment.