Elements in a Marketing Plan Depend on Who the Audience

question 55

Multiple Choice

Elements in a marketing plan depend on who the audience is and what the purpose is.For example, the marketing plan for an internal audience would point the direction for future marketing while the marketing plan for an external audience would

• A)give a broad general overview.
• B)point the direction for future marketing activities.
• C)be more informally written.
• D)include the strategic plan/focus of the organization.
• E)be directed to the people who would be affected by it.

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Definitions:

Wax

A diverse class of organic compounds that are malleable at slightly higher temperatures than room temperature and mainly consist of hydrocarbons.

Theoretical Yield

The maximum amount of product that could be formed from given amounts of reactants in a chemical reaction, assuming no losses.

Carbon Dioxide

This is a gas that has no color or odor, generated through the combustion of carbon-based substances and the respiratory process, and is consumed by plants for photosynthesis.

Methane

A simple alkane hydrocarbon with the formula CH₄, known as a potent greenhouse gas and a primary component of natural gas.