There Is No Single Generic Marketing Plan That Can Apply

question 13

Multiple Choice

There is no single generic marketing plan that can apply to all organizations or all institutions. Rather, the specific format for a marketing plan for an organization depends on the following: the industry, the target audience and purpose, and

• A)the time frame.
• B)the competition.
• C)available resources.
• D)the financial investment needed.
• E)the kind and complexity of the organization.

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Definitions:

Government-Mandated

Regulations or requirements imposed by governmental bodies that must be followed by individuals, businesses, or other organizations.

Demand Curves

A graphical representation showing how the quantity demanded of a good or service varies with its price.

Supply Curves

A graphical representation of the relationship between the price of a good and the quantity of the good supplied by producers.

Allocative Efficiency

A state of the economy in which production represents consumer preferences; in other words, when capital goods are distributed in the most beneficial manner among the population.