Despite the Fact That There Is Not "One" Format for Writing

question 82

Multiple Choice

Despite the fact that there is not "one" format for writing successful marketing and business plans, there are important general guidelines: (1) Use a direct, professional writing style, (2) Be positive and specific to convey potential success.(3) Use bullet points for succinctness and emphasis.(4) Use A level (the first level) and B-level (the second level) headings under the numbered section headings to help readers make easy transitions from one topic to another.(5) Use visuals where appropriate.(6) Use care in layout, design, and presentation.(7)

• A)Use different color fonts or paper to represent different sections of your plan.
• B)Do not use a business plan unless you are borrowing at least $100,000.
• C)Shoot for a plan 15 to 35 pages in length, not including financial projections and appendixes.
• D)Include as an attachment formal resumes for all key players in your management team.
• E)Set a firm date by which you will require an answer from a potential investor, after which you will take your plan somewhere else.

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Definitions:

Estimate

A rough calculation or educated guess of a figure based on available information.

Amortization Table

A listing of the unpaid principal, the monthly payment, the amount allocated to paying down the principal, and the amount allocated to interest.

Spreadsheet

A digital document composed of rows and columns that helps in organizing, analyzing, and storing data, often used for financial calculations.

Formula

A mathematical relationship or rule expressed in symbols.