The Marketing Program Section of a Marketing Plan Consist of

question 23

Multiple Choice

The Marketing Program section of a marketing plan consist of

• A)the four marketing mix elements.
• B)the five environmental forces.
• C)the financial forecasts for the industry and the company itself.
• D)the target market identification and market segment selection.
• E)the specific steps that will be taken to implement the plan.

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Definitions:

Vertical

Referring to the direction pointing up or down, perpendicular to the horizontal plane.

Inverse Demand Function

A mathematical function that expresses price as a function of quantity demanded, showing the price at which consumers are willing to purchase a certain quantity of a good.

Inverse Supply

A representation of the relationship where the price of a good influences the quantity supplied, typically showing higher quantities supplied at higher prices.

Tax

Compulsory contributions to state revenue, levied by the government on workers' income and business profits or added to the cost of some goods, services, and transactions.