Functional Strategies to Improve Differentiation Should Include

question 48

Multiple Choice

Functional strategies to improve differentiation should include: 

• A) product offerings designed to be can be produced and delivered at as low a cost as possible
• B) standardization of the product offering and marketing mix to different market segments.
• C) hiring and employee development strategies designed to ensure that employees act in a manner that is consistent with the image that the company is trying to project to the world.
• D) initiation of a price war in order to grow volume and drive its weaker rivals out of the industry.
• E) products that have lower prices to allow a company to erect an economic moat around its business that keeps higher-cost rivals out.

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Definitions:

Divided-Consciousness

Divided-consciousness is a theory suggesting that the mind can operate on multiple levels of consciousness simultaneously, such as during hypnosis, multitasking, or certain mental disorders.

Social Influence

The process by which individuals change their thoughts, feelings, or behaviors as a result of interacting with others, either directly or indirectly.

Research Participants

Participants in research studies who provide data by sharing their reactions or actions.

Conscious Awareness

Pertains to the state of being aware of one's thoughts, feelings, and environment in the present moment.