The Basic Proposition of the Blue Ocean Strategy Is That

question 43

Multiple Choice

The basic proposition of the blue ocean strategy is that many successful companies have built their competitive advantage by:

• A)redefming their product offering through value innovation and creating a new market space.
• B)initiating a price war in order to grow volume and drive its weaker rivals out of the industry.
• C)developing brand loyalty to protect them from intense price rivalry within their industry.
• D)charging premium prices for their goods or services.
• E)adopting lean production and flexible manufacturing technologies.

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Definitions:

Neuroimaging Techniques

Methods used in neuroscience and psychology to visualize the structure, function, or pharmacology of the nervous system and the brain.

Brain Development

The process of growth and maturation of the brain over time, influenced by genetic and environmental factors, crucial in early life but continuing into adulthood.

Secondary Intersubjectivity

A form of interaction between infant and caregiver, emerging at about 9–12 months, with communication and emotional sharing focused not just on the interaction but on the world beyond.

Primary Intersubjectivity

Organized, reciprocal interaction between an infant and a caregiver, with the interaction itself as the focus.