Consider the Macroenvironment Facing a Large, International Airline Headquartered in the United

question 48

Essay

Consider the macroenvironment facing a large, international airline headquartered in the United States (such as American or United).Give at least three examples of important trends or events from each of the five segments of the airline's macroenvirornnent (macroeconomic, technological, demographic, social, political, and legal), and explain whether each represents a threat or an opportunity for the firm.

---

Definitions:

Androgens

A group of hormones that play a role in male traits and reproductive activity; the principal androgen is testosterone.

Hypothalamus

A region of the brain below the thalamus that coordinates both the autonomic nervous system and the activity of the pituitary, controlling body temperature, thirst, hunger, and other homeostatic systems.

Secretory Phase

A phase of the menstrual cycle following ovulation where the endometrium prepares for potential implantation of an embryo.

Uterine Cycle

The monthly cycle of changes in the uterus, including menstruation, in preparation for possible pregnancy.