Adam's Boss Tells Him That Their Company Is Pursuing the Strategy

question 26

Multiple Choice

Adam's boss tells him that their company is pursuing the strategy of horizontal integration.Which of the following is evident from the scenario?

• A)The company will acquire one of its suppliers.
• B)The company will buy or merge with one of its rivals.
• C)The company will begin to distribute its own products.
• D)The company will change the organizational structure to make it more flat.
• E)The company will merge with another company that belongs to a different industry.

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Definitions:

Functional Benefits

The practical or useful aspects of a product or service that meet the basic needs of the user.

Country of Origin

The country where a product was manufactured or a brand was originally established, often influencing consumer perceptions and preference.

Extended Self

is a concept depicting how individuals incorporate possessions or objects into their self-concept, seeing these items as part of their identity.

Creative Advertising

The use of innovative and unconventional marketing strategies to capture attention and engage consumers.