An Advertiser Is Interested in the Effects of Color and Size

question 10

Essay

An advertiser is interested in the effects of color and size of containers on people's tendency to buy a certain brand of cereal. He prepares containers consisting of all combinations of all 4 colors with all 3 sizes and asks each of a group of subjects to rate each of the containers for how likely they would be to buy it on a 1-9 Likert scale.
a. What is the dependent variable?
b. What type of design does this study represent? Be sure to give its full name.
c. How many conditions would be possible?
d. How many main effects would be possible?
e. Are interactions possible?

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Definitions:

Decisions to Close a Plant

The process and considerations involved in shutting down a manufacturing or production facility, often involving economic, social, and environmental factors.

Distributive Bargaining

A negotiation strategy in which parties strive to divide a fixed amount of resources, often resulting in a win-lose situation.

Integrative Bargaining

A negotiation strategy focused on finding mutually beneficial agreements, where parties look for solutions that satisfy the interests of all involved rather than competing for limited resources.

Target Settlement

A predetermined objective or outcome that parties aim to achieve through negotiations or bargaining processes, often used in the context of labor agreements.